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Music…It’s deep in our roots. We live it, breathe it and make it kick!

In 1973, KICKER’s Livin’ Loud legacy began as a two-man operation, hand-building professional-speaker systems in a narrow one-car garage. With very few resources and an intense love for music, company founder and current President Steve Irby invented the mobile-stereo enclosure market in his northern Oklahoma community, when he developed the Original KICKER. It was the first full frequency-range speaker box designed specifically for cars and trucks. From that historic moment, delivering concert-like audio quality across a wide volume range with renowned bass and accurate sound has always been the KICKER way.

Kicker has been in business for a long time, building the original enclosed speaker system for a truck in early 80’s. Since then our products have developed into the leading edge of performance audio. In order to maintain the pride we have in our innovative products, we need a partner that allows us to keep those levels in power. XS Power gives our demo and show cars the juice needed to really enjoy what leading edge is all about. The team at XS continues to leap ahead with new innovative products, and shares the same passions as Kicker.

Tracy Focht / Distribution Director.


Studebaker Champion

Nobody could have missed the debut of the Kicker’s SEMA Studebaker Build! The 1950 Studebaker Champion is black cherry with copper accents, massive 20-inch wire Daytons wrapped in Continental tires and powered by four XS Power D1200‘s.

2015 Q Class Silverado

Side By Side!

Snow Kat!

2014 CES Demo Vehicles and Displays

Kicker trusts XS Power in all of their vehicles and displays.


Check out Kicker’s new hauler, powered by XS Power.